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donnadc
27-May-09, 19:32

levels of subscription
A couple of years ago I was offered a "bronze level" subscription as a special offer as i wasnt
able to afford the $6.99 a month for silver membership. I renewed it last year as it suited me
down to the ground yet this year the subscription was removed.

I wanted to continue with this yet no it has been removed. Id like to find out why this was
removed as it seemed to be a really good offer?!
markb56
29-May-09, 12:46

If you don't renew immediately, GK may offer you a special rate of $29.99 for Gold-level to entice you back. I let this happen last year, but when I finally renewed, all my NOTES from my previous games had disappeared (although I did regain access to all my games older than 30 days).

As far as Silver, paying $6.99 a month will eventually add-up to more than double the yearly fee of $39.99, so the only advantage I see in the Silver is to renew for 1-month, start 30 games and let your membership lapse, continue playing your active games until most are finished, then 6 months later renew again for 1-month, start 30 more games and let your membership lapse, etc.

If we keep whining about GK's pricing structure, perhaps the mysterious man behind the curtain will eventually listen. Since I am incapable of playing more than 12 games at a time, I am bothered by having to pay the same cost as someone who plays 50 games at a time. If GK were to offer a Bronze level membership for $24.99 with a limit of 20 games, this would suit me perfectly.
Gameknot.com
29-May-09, 14:52

We've received a lot of questions about this, so I was asked to comment publicly.

First of all, we do not play games with anyone's memberships, we do not "entice" anyone with secret rates, and everyone is paying the same rate for the same membership (save for the rare Christmas specials). Our membership rates are already more than reasonable, and we simply cannot afford to discount them en masse.

The reason why the Bronze membership is no longer offered is because it was a complete failure. I'm not sure if everyone realizes that, but when you pay us $6.99 or $39.95, we do not get the full amount. A part of it stays with your credit card company (or PayPal), and various other middlemen (credit card/payment gateways, merchant processing, address verification, fraud prevention, recurring billing, etc. etc.). Some of the fees are calculated as a percentage, but the majority is a fixed dollar amount for each transaction. So when the payment amount is already low, for example, $6.99, once you are done with all the fixed dollar fees, what we end up receiving at our end is much smaller, compared to $39.95 for example, because most of it is the same regardless of the amount of the payment.

Which is also the reason why the Silver premium membership, which is billed monthly, is seemingly more expensive than the Gold, which is billed annually. But once you remember that we have to pay 12x the fees over the long run (12 months in a year), you will understand that it is not so from our end.

The only way we can offer a limited premium membership (say, 20 games for $20/year) is if it is very very popular, so we would be able to compensate small margins by selling high volume (i.e. doing the Walmart thing). Unfortunately, the Bronze membership wasn't any more popular than the Gold, so it just didn't work. Which is understandable in hindsight -- $40 isn't all that much more than $20 for a year worth of enjoyment, so most people didn't mind paying a bit more.

Hopefully this will help explain our side of things....


kingdawar
29-May-09, 15:53

Hi

I think part of why the Bronze isn't (wasn't) so popular, is that it was never given as a regular option on the subscription page. It was quite a mysterious sort of subscription...!
Gameknot.com
29-May-09, 17:27

Yes, the Bronze premium membership was a one-time special offer we introduced 2 years ago for a trial run. It was announced and well publicized, so it wasn't all that mysterious. After a couple of weeks it became clear that it wasn't working, so we discontinued it. A year later, it was an oversight on our part to allow renewals for the subscription that was no longer available, but naturally we were not going to go back on the contracts for the people who already renewed for the second year. It is no longer possible to renew the Bronze subscription.
markb56
29-May-09, 19:15

I agree it's very difficult to do market research on such a very select group of GK chess players. But I do wonder how many of the "free" accounts maintain their free status because they're not interested in playing more than a handful of games? So the question of doing the Walmart thing becomes: how many "free" players would become low-end paying customers, vs. how many high-end paying customers (such as my self) would down-grade to a $24.99 for 20 games status? (Notice that I offered to throw in an extra $5 to cover handling expenses.)

(And sotto voce: if GK were to offer me a "special" rate, I promise not to tell donnadc  
tactical_abyss
30-May-09, 06:43

I wish GK would bring back a life membership again as I was told was offered a few years back.Just like the USCF,I wouldn't mind paying a few hundred dollars all at one time,and then not having to pay again till I drop over!I'm sure most players could not afford this,but then some can,so it shouldn't be any kind of problem financially for GK.It might even help in the immediate present to help speed up and enhance the features on this site,by bringing in more immediate profit.Believe it or not,i'd be glad to shell out,say $500-$600 dollars at one time and then be good for life with no more $40 a year for the Gold membership.
algol
30-May-09, 07:24

Life membership
I agree with Winds of Wisdom, I would be glad to pay that amount too for a life membership.
markb56
30-May-09, 12:27

WOW: As you most likely know, the USCF now regrets all the LIFE memberships they sold back in the 70s and 80s. Perhaps they thought Chess players wouldn't live so long!? By selling life memberships for $200 (or was it $250?) the USCF did what the U.S. Government is doing today where they achieved short-term financial stability at the cost of future stability.
tactical_abyss
30-May-09, 14:01

Well,I paid 800 dollars in the mid 1990's for a life USCF membership, and never heard of all of these problems you mention.If all that was true,then I think they would not be offering it now for $1,500 dollars.I am reading this right now on Page 9 of the newest June issue of Chess Life Magazine.If these things were or are truly problematic,then they would not still be offering the life membership.Perhaps they had to raise the amout to cover various costs,but the point is again,that they still offer the life membership.I think the problems they suffer are more related to dwindling memberships,especially with all the other chess sites that have surfaced on the internet for free,cost of maintaining their business and more.There is not that many life memberships overall to cause any kind of major problem.Most of the 10's of thousands of memberships are mainly the adult membership for 49.00 a year.There is also still a "sustaining"membership with the USCF covering the total $1,500 life membership paid in increments over a 4 year period,which then makes you an automatic lifer.
markb56
30-May-09, 16:01

Things at the USCF are in a horrible mess   And Sam Sloan is stirring the pot as usual -- did you know Sam Sloan has gold buried in his backyard? It's the Jefferson-Beale Treasure left over from the Louisiana Purchase (I'm not making this up: GOOGLE "Sam Sloan Louisiana gold"). Anyway, he should dig up this treasure and save the USCF. If this happened then Sam Sloan would certainly get my vote for the executive board!

The current buzz is that the $1500 Life membership will be phased-out over the next two years and that Chess Life will no longer be sent to life members. And for that matter, Chess Life probably won't be sent to regular members either, which is O.K. with me since they discontinued Key Krackers and told Larry Evans: "thanks for all the Fischer stories, but we're tired of hearing them!". (Personally I'll never get tired of Fischer stories.)

And finally, if Sam Sloan isn't entertaining enough, there's Susan Polgar and Paul Truong to keep things lively. Whew! It's a regular Peyton Place at the USCF these days.
tactical_abyss
30-May-09, 16:25

Well,i'm glad you have all this info.I haven't heard all of this disaster info at the Marshall Chess Club in NYC which is a hotbed of USCF players,but perhaps your right,I don't know...we will see.Any bad news is usually posted in the main hall bulletin board.
In any case,this has do bearing on the fact that a life membership would not work here on GK.The cost of maintaining such a large national organization as the USCF,the OTB tournament costs and much more is certainly not to be compared to a website chess site.There is a big difference between the USCF and GK.Having, say, even 100 life members on GK certainly will not cause a bankruptcy problem,i'm sure. GK probably has no plans to offer a life membership,as i've been told,but whatever GK's reasons for NOT offering it,I doubt is due to worrying that the GK site will crumble.Like i said,I seriously doubt that there would be too many players on GK willing to shell out the big bucks anyway.
I dosen't matter to me if a life membership is ever offered here on GK,but i'm sure there would still be some players that would like to have it.
tactical_abyss
30-May-09, 16:36

correction above:I said,"in any case,this has do bearing on the fact"....
I meant to type..."in any case,this has NO bearing on the fact"...
Sorry for the typo,this keyboard from HP is the worse for typing messages!